April is spring, freshness, renewal, nature reclaiming its rights... all of this corresponds well to the values that the brand carries: quality, naturalness, novelty, cheerfulness, colors... With Avril, the beautiful days are coming, we want to take care of ourselves!

Avril was created in 2012 under the leadership of Alexis Dhellemmes in order to make organic cosmetics accessible to all. The headquarters is based in the North near Lille, in Bondues. Avril is a committed organic cosmetics brand at a fair price! Avril offers nearly 500 certified organic products and more than 50 Avril stores in France and Belgium.

All cosmetics are certified by Ecocert. The labels issued by these certifying bodies guarantee that the brand respect the certification criteria governing organic cosmetics: - The products do not contain GMOs, parabens, phenoxyethanol, nanoparticles, silicone, PEG, synthetic fragrances and dyes, or ingredients coming from animals (except those produced naturally by them or cochineal). - The products contain at least 95% ingredients of natural origin and at least 10% ingredients from organic farming. 10% may seem quite low, but you should know that cosmetics contain a large quantity of water and mineral ingredients (therefore non-agricultural). In reality, at least 95% of plant ingredients must come from biological agriculture. - The packaging is validated by Ecocert for its lower impact on the environment Avril is audited every year by certifying bodies to guarantee strict compliance with the specifications for organic... Read more

The vast majority of cosmetics are made in France, if not by our Italian neighbors. The country of manufacture is indicated on each product sheet on our website as well as on the packaging.

Avril products are not specifically tested for use in pregnant and breastfeeding women. If you would like to know more, we advise you to consult a healthcare professional. If the product is not recommended for pregnant and breastfeeding women (generally when it contains essential oils), this is indicated on the product sheet.

Generally speaking, allergens are not intentionally introduced into the formulas. These are substances naturally present in many essential oils, perfumes, etc. These molecules come from the fragrance of the products, which are 100% of natural origin. Registration on the INCI list is mandatory because these substances are among the 26 allergens for which there is a labeling obligation, in order to inform people potentially allergic to this molecule. For people who are not allergic to them, these substances are safe. For example, limonene is found naturally in citrus fruits. Do you have any doubts? Do not hesitate to test the product in the inner crease of the elbow before applying it to the rest of the face or... Read more

The term “cancer” brings together a large number of pathologies whose impact varies greatly on the skin and immune system of patients. So, what is applied to the skin as a cosmetic can also have a different impact. In addition, there are as many possible treatments as there are pathologies. This therefore generates multiple conditions that must be covered. To demonstrate that the products do not present a risk for people suffering from cancer or undergoing anti-cancer treatment, it would be necessary to carry out a large number of evaluations, tests and studies for each of the references. The costs of this approach are very high and the impact on sales prices would not be less. To ensure the affordability of the products, Avril do not formulate or test them for use in people undergoing anti-cancer treatment. It is important to maintain the skin from both a physiological and psychological point of view. If you wish to use an Avril product, we recommend that you contact a healthcare professional who can recommend or not the use of this product. We also recommend carrying out a test on the forearm (with a minimum of 2 successive applications) to ensure that you tolerate the cosmetic product... Read more

Avril does not use palm oil, but possible palm oil derivatives may be present in some of the formulas. Be careful however, certain ingredients such as palmitic acid – possible derivative – can come from palm oil as well as olive oil for example. With the COSMOS Organic standard, Avril is assured that the palm oil derivatives contained in some of the products are RSPO certified (Roundtable for Sustainable Palm Oil = round table on sustainable palm oil, the objective of which is to promote the production and use of sustainable palm oil) or CSPO (Certification for Sustainable Palm Oil = certified sustainable palm... Read more

Nanoparticles are not allowed in the certified organic cosmetic products. Thus, Avril certify that the range of certified organic cosmetics does not contain nanoparticles. For all practical purposes, since 2013, the term "nano" must be indicated in brackets in the INCI lists of cosmetic products, after the name of the ingredient, in order to signify the presence of nanoparticles (e.g. Titanium dioxide [nano]).

Avril’s commitment is daily, the decisions they make systematically take into account the potential environmental impact. Some very concrete examples: - Avril is a member of the 1% for the Planet collective, it is the 5th French contributor, which represents €300,000 in donations to environmental associations - Avril implemented a reforestation program which allowed the planting of 43,412 trees on French territory - Most of its range of cosmetics is made in France - Avril reduce all unnecessary packaging and reuse packaging... Read more

First of all, all of the packaging is validated by Ecocert for its lower impact on the environment. Avril has significantly reduced the plastic packaging around their accessories and their cosmetic products do not contain any excess packaging. Avril favor packaging with high recyclability: cardboard, paper, aluminum, glass. For care, Avril has developed a range of solid products to encourage the transition to products without water and without plastic packaging: shampoos and conditioners, shaving soap, dermatological and intimate bar, deodorant balm, toothpaste tablets… Finally, to reduce your impact on the environment, remember to sort! Plastic and glass bottles, aluminum deodorants and cardboard packaging are recyclable if thrown into the appropriate... Read more

In accordance with European regulations, Avril does not carry out any animal testing. As this is an obligation on the European market, Avril cannot use this argument for marketing purposes, which is why this claim does not appear on the packaging or on the product sheets. Avril is against the practice of animal testing in markets outside Europe. The company is listed in the PETA (People for Ethical Treatment of Animals) directory: https://crueltyfree.peta.org/company/avril/

The majority (more than 70%) of Avril products are vegan. This information is available on each product sheet. Avril indicate "Vegan product" in the sense of free from ingredients of animal origin. The company is listed by PETA (People for Ethical Treatment of Animals as cruelty-free, but not as cruelty-free & vegan because not all the products in their range are vegan. Indeed, some of the products contain ingredients of animal origin (beeswax, carmine, yogurt powder or even honey).